The B2B Sameness Trap
Wed, 7 Oct, 9:30am
Darwin Innovation Hub · 48-50 Smith Street, Darwin City
An in-person session for CEOs and commercial leaders exploring how B2B businesses can stand out as AI makes competitors harder to distinguish. The session examines why buyers need to remember a business, the effects of sameness on margins, acquisition costs and sales cycles, and how brand can be managed as a commercial asset. Attendees leave with three questions to take to their next leadership meeting.
